Yamaha Motors India has announced its new test riding campaign ‘Test Ride My Yamaha’ for the customers in India. The main aim of this campaign is to spread awareness about the safety features in the scooters offered by the Japanese two-wheeler company. Moreover, through this campaign, Yamaha wants to draw in more potential customers into their showrooms and strengthen their customer relationship. The ‘Test Ride My Yamaha’ is offered across all the Yamaha showrooms in India.
Yamaha Motors is offering latest technologies like; ‘Stop and Start System’, ‘Smart Motor Generator (SMG)’, ‘Side Stand Engine Cut-Off Switch’ and more. Through this campaign, the company’s main motive was to give a personalized and seamless experience to the customers. The customers would also be made acquainted with the latest technologies which are offered by Yamaha Motors.
Currently, Yamaha is offering 3 scooters in the 125 cc category; Ray ZR 125 FI, Street Rally 125 FI and Fascino 125 FI. Yamaha claims that there is a very positive response from the customers about the 125 cc scooters. The customers who choose to test drive and give reference to their friends and family to test ride the scooters during this campaign stand a chance to win Yamaha merchandise. To participate in this campaign and win prizes, the customer has to give reference to at least 20 people and then he stands a chance to win a Yamaha Tote Bag, for 50 test rides the prize is a Yamaha T-shirt and to stand a chance to win a Fascino 15Fi, there should be at least 1000 test rides through the references.
For the month of November 2020, Yamaha Motors India recorded 47,208 units of sale, as opposed to 51,581 at the same time last year i.e. November 2019. As per the statistics of November 2020, Yamaha Motors India has a total market share of 3.12%. The current market leader in the two-wheeler segment is Hero MotoCorp with 5,24,986 units of sale and with 34.69% market share. There are plans that Yamaha is looking to launch new products in the Indian market for the upcoming year 2021 to get a bigger share of the largest two-wheeler market in the world.
