India Yamaha Motor (IYM) Pvt. Ltd. recently announced the opening of 3 new “Blue Square” outlets. All of these 3 have come up in Mumbai. The first Blue Square showroom launched under the banner of ‘Manomay Motocorp’ (1500 sq.ft) has its address in Vashi. The second Blue Square outlet launched under ‘Soniya Two Wheelers’ (1433 sq.ft) is in Bhandup. Lastly, the third outlet under ‘V Mirai’ (1663 sq.ft) has come up in Chembur. All 3 showrooms get the design in a way to offer end-to-end sales, service, and spare support.
India Yamaha Motor Expanding Its Presence
The major focus behind setting up Blue Square showrooms across India is to enable a platform for customers to connect with the company’s ethos. At the same time, it also aims to create a sense of pride in associating with the brand.
Every ‘Blue Square’ outlet reflects Yamaha’s role in global motorsports. The ‘Blue’ highlights the brand’s racing DNA meanwhile, ‘Square’ defines an entry into the world of Yamaha. The Blue Square showrooms also provide a platform for the Blue Streaks rider Community. This allows the customers to ride and engage with other Yamaha riders.
With these new outlets, Yamaha currently has 6 Blue Square showrooms operational in Mumbai. In total across the country, Yamaha has more than 130 Blue Square showrooms across India. This covers Tamil Nadu, Pondicherry, Karnataka, Telangana, Andhra Pradesh, Kerala, Jharkhand, West Bengal, Orissa, Assam, Chhattisgarh, Bihar, Madhya Pradesh, Maharashtra, Gujarat, Jammu & Kashmir, Delhi, Rajasthan, and other North-Eastern States.
India Yamaha Motor Range Of Products
The maxi-sports AEROX 155 scooter is exclusively sold through Blue Square showrooms. The premium outlets also showcase the YZF-R15 version 4.0 (155cc) with ABS, YZF-R15S version 3.0 (155cc) with ABS, MT-15 (155cc) version 2.0 with ABS; Blue-Core Technology-enabled models such as FZ 25 (249cc) with ABS, FZS 25 (249cc) with ABS, FZ-S FI (149cc) with ABS, FZ-FI (149cc) with ABS, FZ-X (149cc) with ABS and UBS enabled scooters like Fascino 125 FI Hybrid (125cc), RayZR 125 FI Hybrid (125cc), Street Rally 125 FI Hybrid (125cc).
The premium outlets also showcase a range of attractive displays of genuine Yamaha accessories, apparel, and spare parts.