Yamaha India has announced the opening of three new ‘Blue Square’ outlets in Mumbai, Maharashtra. These have come up under ‘Swastik Auto’ in Ulhasnagar, ‘Dolphin Auto’ in Saki Naka, Mumbai, and ‘AIMS Yamaha’ in Manpada, Thane. Both Swastik Auto and Dolphin Auto are 3S facilities spread across 1233 sq. ft and 1518 sq. ft., respectively. As against AIMS Yamaha, which is a 1S facility covering 1010 sq. ft. Customers in and around these regions can avail themselves of end-to-end sales, service, and spare parts support from these dealerships.
Yamaha Blue Square Showrooms
These dealerships’ facilities get special design elements that define the Yamaha brand. Reflecting much of the brand’s glorious achievements, these dealerships offer a sense of community for the visitors. The name ‘Blue’ defines the brand’s racing DNA. Meanwhile, ‘Square’ represents the entry into the world of Yamaha. Thus together, ‘Blue Square’ creates a space for customers to attain a sense of belonging to Yamaha’s rich heritage in international motorsports.
These outlets also enable customers to know more about the products, including the motorcycles and apparel. All in all, Yamaha aims to create a differentiated platform for the customers and enhance their buying and ownership experience. These dealerships also play a major role in serving the customers to be a part of the Blue Streaks community. Under this, customers can engage with fellow Yamaha riders and push the limits of their Yamaha machines together.
Current Network Of Dealerships
With the showrooms mentioned above, there are currently 5 Blue Square showrooms operational in Maharashtra. Besides this, the brand has a presence across various other states in the country with a total count of 73 outlets. This includes showrooms in Tamil Nadu, Karnataka, West Bengal, Jharkhand, Orissa, Assam, Madhya Pradesh, Telangana, Andhra Pradesh, Jammu and Kashmir, Chhattisgarh, Bihar, Delhi, and the other North-Eastern States.