In an attempt to expand its reach in the country, Yamaha India has added two new showrooms in Bengaluru. Under the dealership name of “Whitefield Motors”, the first one has come up at Mahadevapura with a total area of 1,440 sq. Ft. Meanwhile, the other has come up under ‘Geetha Motors’ spread over an area of 1600 sq. ft. at Nelamangala. Both these dealerships will offer 3S facilities i.e., offering end-to-end sales, service, and spare support. Yamaha mentioned that the Karnataka market is very important to them, as they contribute to the sales volume significantly. With the addition of these two new showrooms, the Yamaha brand becomes more accessible to the customers.
Yamaha Blue – The New Age Dealership Network
These Yamaha ‘Blue Square’ showrooms offer the perfect one-stop place to experience and connect with the ethos of the brand. The name ‘Blue Square’ breaks down as ‘Blue’ represents Yamaha’s racing DNA and ‘Square’ defines the entry into the world of Yamaha. These dealerships follow the legacy of Yamaha which is visible via the exterior porticos of the outlet and a blue-themed interior. Furthermore, these showrooms also showcase the brand’s rich heritage in the field of motorsports.
Other than motorcycles, customers can also explore the range of Yamaha accessories and apparel, thus providing them with a complete Yamaha experience. The showrooms also serve as a platform for customers who wish to take part in the Blue Streaks rider community. Under this, they can engage with fellow Yamaha riders and experience their Yamaha machines together.
With the newly launched outlets, Yamaha now has 3 Blue Square showrooms operational in Bengaluru. The total count in the state of Karnataka is now 6. In total, the premium Blue Square showrooms have their footprint across 70 outlets in India. This includes showrooms in Tamil Nadu, Karnataka, West Bengal, Jharkhand, Odisha, Assam, Madhya Pradesh, Telangana, Andhra Pradesh, Maharashtra, Jammu & Kashmir, Chhattisgarh, Bihar, Delhi, and the other North-Eastern States.