India Yamaha Motor Pvt. Ltd. opened 2 new ‘Blue Square’ outlets in Delhi. It is launched under the banner of ‘Thiru Elegant Yamaha’ in Jhandewalan spread across 2350 Sq ft, and ‘Bike House Delhi’ in Khanpur spread across 1750 Sq ft. These outlets have been opened to offer a personalized experience to Yamaha customers in end-to-end sales & service support.
What is ‘Blue Square’?
The sole purpose of the “Blue Square’ showroom is to provide customers an insight into Yamaha Racing. Yamaha is a part of International Motorsports, so these outlets are designed specially to involve the customers and interested people in being associated with a global brand such as this. The word ‘Blue’ signifies the racing legacy of Yamaha and ‘Square’ refers to the curated platform that is created for customers to connect with the brand and its wide range of products. Other than just providing sales and support service, ‘Blue Square’ also encourages Yamaha’s exclusive biker community and Blue Streaks Riders by providing them a platform. It also allows other riders to engage and meet-and-greet with other riders as well.
What’s its role?
‘Blue Square’ showrooms of Yamaha will sell the entire line-up of the Yamaha two-wheelers in India. Products like YZF-R15 V4 (155cc), YZF-R15S V3 (155cc), MT-15 V2 (155cc), FZS-Fi Version 4.0 (149cc), FZS-Fi Version 3.0 (149cc), FZ-Fi Version 3.0 (149cc), FZ-X (149cc), and scooters like Fascino 125 FI Hybrid (125cc), Ray ZR 125 FI Hybrid (125cc), Ray ZR Street Rally 125 FI Hybrid (125cc) & Aerox 155 (155cc) will be sold through these showrooms. Along with the product range, Yamaha showrooms will have genuine spare parts, accessories and official apparel on display and for sales for its customers.
Currently, Yamaha has 6 Blue Square outlets in Delhi alone and over 161 operational outlets across India covering states like Tamil Nadu, Pondicherry, Karnataka, Kerala, Andhra Pradesh, Jharkhand, Maharashtra, North-Eastern States, etc.
Also read: MY23 Yamaha R3 updated, coming to India soon