Volkswagen India implements New Brand Design and Logo across its network in India. Starting a new phase in the Indian automotive industry, Volkswagen aims to provide its customers with a unique experience. The German carmaker has implemented the new brand design across 30+ touchpoints in the first phase.
And, the target is to implement this across all 150+ touchpoints in the country by 2025. From the looks of the new logo, it looks much more vibrant and warm. Thus reflection upon the company’s unique vision of being more attractive, innovative, and emotional. Volkswagen will mark this new start with the launch of Taigun, whose launch is expected to happen very soon.
What’s New In Volkswagen India’s Strategy?
Along with revamping the showrooms, Volkswagen is also improving on other crucial aspects. It has started conducting training and orientation programs for its employees and dealer partners. This will ensure that they are fully updated with the latest happenings and ensure a seamless customer service experience.
This will also include behavioural training, thus making the sales advisors more customer-oriented both online and offline. One of the areas where Volkswagen has improved is enhancing the digitalization and connectivity at the dealerships. To make information more accessible, Volkswagen India has enabled a host of digitalized platforms and solutions.
Volkswagen India’s Sarvottam 2.0 Program
Under this initiative, Volkswagen India has laid down a list of targets. Sarvottam 2.0, a program that aims to provide customers with a seamless and transparent customer experience. With the growing trend of digitalization across the automotive industry, Volkswagen India has also come up with a host of new introductions.
Customers now will have more information available via digital channels about the range of cars, financing, pricing, and servicing needs. All these steps will ensure Volkswagen is able to attract a wide range of audiences of different age groups and make this new shift a massive success in the country.
- Volkswagen Virtus sedan caught road testing in India.
- Volkswagen Taigun is ready for launch, road testing without camouflage.