Key highlights
- VinFast partners with myTVS and Global Assure to build a nationwide after-sales and roadside support network.
- Plans to establish 120 Extended Service Workshops and offer 24×7 RSA, mobile charging, and on-demand service.
- Strategy aims to accelerate EV adoption while addressing service accessibility and customer confidence.
As VinFast gears up to launch its electric SUVs—the VF 6 and VF 7—in India, the Vietnamese EV maker is laying the groundwork for a robust after-sales ecosystem. But instead of building a service network from scratch, VinFast is banking on third-party partnerships to deliver the goods.
The company has signed strategic collaborations with myTVS, a leading multi-brand service provider, and Global Assure, a customer support specialist. Together, they will power VinFast’s nationwide service, roadside assistance, and mobile support operations.
What the new Vinfast partnerships offer?
Under the agreement, myTVS will operate 120 Extended Service Workshops across India. These workshops will be equipped with:
- Genuine VinFast parts
- Advanced diagnostic tools
- Trained technicians
Meanwhile, Global Assure will handle:
- 24×7 customer support via a dedicated call center
- Nationwide roadside assistance (RSA)
- Mobile charging and on-demand repair vans
All services will be accessible through a toll-free number (1800-571-8888) and a dedicated email channel.
Why this matters?
VinFast’s decision to outsource service operations is bold, especially in a market where after-sales support can make or break a brand. Indian buyers are notoriously cautious when it comes to new entrants, and trust in service quality is often a key purchase driver.
By leveraging the existing infrastructure and reach of myTVS and Global Assure, VinFast hopes to scale quickly and cost-effectively—without compromising on customer experience.
Challenges ahead for Vinfast
While the strategy is efficient, it comes with risks:
- Consistency in service quality across third-party outlets
- Brand control and accountability
- Customer perception of outsourced support
VinFast will need to ensure rigorous training, real-time monitoring, and seamless integration between its digital platforms and partner networks to maintain brand standards.
Also read: Honda reboots Hybrid strategy for India with new SUVs and Next-Gen City e:HEV