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TVS plans to launch a new product every quarter

TVS Apache launch in this financial year
Parichay Malvankar
Written by Parichay Malvankar

TVS Motor Company plans to launch one vehicle every quarter in the next three years.

The company suggests that it would invest Rs. 250 crore in the financial year 2015 and work faster to improve their current market position. TVS had planned to launch Scooty Zest in June, which has now been postponed to August, and Star City demands have pushed the new Victor launch to December from September. TVS has also scheduled the launch of new Apache during the last quarter.

First time in the last two years, TVS has recorded an increase in their market share to 12.6% from 12.1%. For the export markets, TVS will focus on emerging markets such as Africa, South America and Indonesia. This year, the company’s Indonesian subsidiary is expected to become cash positive.

Source: Business Standard