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Triumph wants 15% superbike market share

Triumph wants 15% superbike market share
Written by Parichay Malvankar

British two-wheeler giant, Triumph is eyeing 15% market share in the above 500cc superbike segment in India. For the current fiscal year, the company plans to sell around 1,500 units.

Yesterday, the company launched it’s 12th product for the Indian two-wheeler segment, the Thunderbird LT at a price of rs. 15.75 lakh (ex-showroom Delhi). The company feels that the 500cc and above motorcycle segment will grow to 10,000 units in the fiscal year 2014-15. So far, Triumph has sold 835 motorcycles across the country in only 10 months time. Triumph motorcycles range from Rs. 5.85 lakh to Rs. 20.7 lakh.

The company aims to have 13 dealerships up and running by the end of FY 2015. In India, by next year, Triumph will start locally assembling 9 models by the end of next year. This will result in prices coming down significantly, and will surely drive in more sales.