Bajaj Auto Ltd and Triumph Motorcycles are celebrating the first anniversary of their India-produced Speed 400 and Scrambler 400X models. These motorcycles have achieved remarkable success, with over 50,000 units sold across 50 countries within just one year of their launch.
Anniversary Offer
To mark this milestone, Bajaj Auto and Triumph Motorcycles are offering a limited-time discount of INR 10,000 on the ex-showroom prices of the Speed 400 and Scrambler 400X. This offer is valid until July 31, 2024. With the discount, the Speed 400 is priced at INR 2.24 lakhs, and the Scrambler 400X at INR 2.54 lakhs (ex-showroom, Delhi).
Global Reach and Manufacturing Excellence
The Speed 400 and Scrambler 400X are manufactured at Bajaj Auto’s Chakan plant in Pune and exported to countries including the USA, UK, Japan, Australia, Mexico, Taiwan, and South Korea. This showcases the global appeal of Triumph’s engineering combined with Bajaj’s manufacturing excellence.
Rapid Market Penetration
The motorcycles were first unveiled in London on June 27, 2023, and launched in India in July 2023. The response was overwhelming, with 10,000 bookings within the first ten days. Since then, these models have become favorites among motorcycle enthusiasts worldwide due to their performance, handling, and iconic British design.
Dealer Network Expansion
In the past year, Bajaj Auto has expanded its Triumph dealer network in India from 15 to over 90 dedicated showrooms and workshops across 70 cities. This significant growth has made Triumph motorcycles more accessible to Indian consumers.
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