Toyota Kirloskar Motor (TKM) has again demonstrated robust performance with its October 2023 sales, totalling 21,879 units. This represents a substantial 66 per cent increase compared to October 2022, when they sold 13,143 units. The company distributed 20,542 units in the domestic market and exported 1,337 units.
TKM Growth Sales
Throughout the year, TKM has maintained robust growth. From January to October 2023, they sold 192,661 units, marking a 40 per cent increase compared to the 138,190 units sold during the same period in the previous year. In the first seven months of FY’23, TKM achieved an impressive sales figure of 145,818 units, up 39 per cent from the 104,986 units sold in FY’22. This remarkable growth is attributed to enhanced production capacity with three-shift operations, allowing TKM to meet the increasing market demand.
Festive Seasons To Bring In More Sales
Toyota Kirloskar Motor attributed this strong sales momentum to a robust festive season and the market’s favourable reception of their product lineup, leading to higher volumes. TKM’s growth has been consistent across all segments, with models like the Urban Cruiser Hyryder, Innova Hycross, Hilux, All New Vellfire, and All New Rumion contributing to the positive booking trend. They have maintained segment leadership with models like the New Innova Crysta, Fortuner, Legender, Camry Hybrid, and Glanza. To enhance customer satisfaction during the festive season, TKM has introduced attractive service benefits and exciting offers at their dealerships.
TKM’s 25th Year In The Indian Market
This year marks TKM’s 25th year in India, and they are focused on enhancing their distribution network and product accessibility to provide greater customer convenience. October also marked the successful conclusion of the ‘Great 4X4 Expedition by Toyota’ in the East region, showcasing the capabilities and performance of Toyota’s 4X4 SUVs. Toyota’s iconic Hilux continues to gain popularity for its toughness, versatility, and reliability, and it recently joined the Indian Army’s fleet. The Hilux and Fortuner were part of the Eastern Naval Fleet Drive ‘The Eastern Arc,’ covering 17 cities and approximately 6,000 kilometres along the East Coast of India, demonstrating their prowess in challenging terrains and rugged off-road routes.
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