Toyota Kirloskar Motors (TKM) is gearing up to launch the brand’s new compact SUV in the Indian market scheduled to make its debut around the festive season. Last week Toyota released a teaser image of the ‘Urban Cruiser’ confirming the launch but did not reveal any details. Now TKM has shared the theme of the launch campaign – “Respect” of the Toyota Urban Cruiser.
The theme of the launch campaign originates from the Urban Cruiser’s target audience which will be the young generation. According to the brand, the theme of respect reverberates well with the youth who comprehend that respect doesn’t come with age but with individual and bold choices. Toyota Urban Cruiser offers an early entry into the Toyota SUV family and resonates with early success in life. It is being long rumoured that the Toyota Urban Cruiser is essentially a rebadged version of the Maruti Suzuki Vitara Brezza similar to what the brand has done with the Toyota Glanza which underneath is a Maruti Suzuki Baleno. If this is true, the Urban Cruiser will come with a 1.5-litre, four-cylinder petrol engine that produces 105 Hp of power and 138 Nm of torque matched to either a 5-speed manual gearbox or a 4-speed automatic transmission. The Urban Cruiser will also measure around 3995 mm in length, 1790 mm in width, 1640 mm in height with a wheelbase of 2500 mm.
In terms of styling, Toyota might make light changes to the Toyota Urban Cruiser compact SUV but most bits are expected to be carry forwarded from the Maruti Suzuki Vitara Brezza. In terms of changes, the brand might offer a refreshed front fascia, the radiator grille, front and rear bumpers and maybe the alloy wheels. But rest of the equipment and the interiors are expected to carry forward from the Maruti Suzuki Vitara Brezza.
More details on the Toyota Urban Cruiser compact SUV is expected closer to its launch.
