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Toyota launches customer-centric finance schemes & official WhatsApp service

Nizam Shaikh
Written by Nizam Shaikh

Toyota Kirloskar Motors (TKM) has announced special customer-centric schemes that will help prospect buyers acquire Toyota vehicles with ease in trying times of the pandemic where personal mobility is necessary. The brand has launched two new service offerings which include Flexible EMI options and Toyota Official Whatsapp.

The newly announced flexible EMI option aims to assist new customers to acquire Toyota cars and help them in the maintenance by providing manageable EMI options give the customer benefits of buying and servicing their Toyota vehicles with options to convert the payment into EMI of 3/6/9 months and so on. The customer also benefits from a low rate of interest and in some cases 100 per cent processing fee waiver under the new schemes. 

The brand has also launched a Toyota Official Whatsapp service that enables customers and the general public to reach Toyota for any enquiries or feedback. The brand can be reached by giving a missed call to a dedicated mobile number as well as by sending out an SMS with ‘Hi’ to the same. Through the new Toyota Whatsapp Service customers can enquire for new car purchases, Buy/Sell/Exchange existing vehicles, book service appointment, request for breakdown services or even provide feedback on services. 

In addition to these customer-centric services, the brand has also introduced the ‘Customer Connect’ program under which the brand has launched new service packages such as extended warranty, free maintenance service, roadside assistance and SMILES pre-paid maintenance package.

Apart from this TKM has also employed a contactless sales channel that enables online car buying from the safety and convenience of customers home. The sales channel has been completely digitised with 360-degree product view, quotations and online financing options on offer.

In view of customer and staff safety from the ongoing pandemic, TKM has employed ‘Dealer Operations Restart Guidelines’ that were issued to all its dealerships which lays down the new stringent Standard Operating Procedures for the Toyota dealer network. The new SOPs dictate new safety protocols for the respective facilities and staff along with instructions for customer interface in both sales and service.