Over the next three months, Indian Motorcycles will reveal high-resolution computer-generated imagery of the Indian Motorcycle Chief with Tattoo-inspired designs. The American motorcycling brand will unveil three unique tattoo-inspired designs created by tattoo artists – Mayonaize, Shige and Carlos Torres.
The brand revealed that Mayonaize or Mayo hand-painted his Chief design onto large templates. The templates were then photographed and rendered onto the tank and fenders of the motorcycle. The artist rendered the painting onto the bike according to his exact specifications. Mayonaize is a New Zealand born artist living and working in Melbourne, Australia. The artist is renowned for calligraphic script designs and bold, unique visual style. Mayo is not just famous for his tattoos but also for his paintings. The painter exhibits artwork ranging from street art, interior canvas as well as large scale murals.
The First of Three Designs
Indian Motorcycles revealed the first of three designs, by Mayo, in CGI as part of the ‘Indian Motorcycle X No Regrets’ tattoo art collaboration. Mayonaize will also apply his design to a real Indian Motorcycle Chief later this year. Indian Motorcycle will reveal the complete real-life bike at a VIP event in London in Spring 2022. At the same event, Indian Motorcycles will also display designs from Shige and Carlos Torres. The brand also announced that forty more world-leading tattoo artists would have the chance to compete and have their Indian Motorcycle Chief designs made a reality in steel. Indian Motorcycle will decide the winner via public voting in Autumn.
Indian Motorcycles in India
In the Indian market, Indian Motorcycles retails the Scout, FTR, Vintage, Springfield, Chieftain, Roadmaster, Challenger and their Dark Horse & Limited iterations. The brand also offers its vast range of accessories ClimaCommand Heated & Cooled Seat, Pathfinder LED driving lights, Ride Command with navigation, luggage accessories and a lot more.