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Tata wants to ramp up production of the Zest

Tata wants to ramp up production of the Zest
Parichay Malvankar
Written by Parichay Malvankar

President of Tata Motors’ passenger car division, Mr. Mayank Pareek says that he is disappointed being unable to deliver the Zest compact-sedan quicker. The waiting period for the Zest has touched 6 months for a certain variants and this might lead to potential customers looking elsewhere.

The company realises that this opportunity has come to them after a long time that customers are showing so much interest in a particular Tata product and that they must not make them wait longer. The company is now planning to ramp up the production capacity to bring down the waiting period. But it is not just Tata’s manufacturing facility that needs to speed up the process, but even the part vendors are having a tough time delivering in such huge numbers.

The company is now looking at targeting sales in rural markets as well, but hopefully, they streamline the manufacturing process or else the waiting periods will keep on increasing.

With a product which finally clicked in the Indian market, Tata is failing to capitalise. The Zest is also the best selling product for Tata Motors and is manufactured at the Tata-Fiat joint venture facility in Ranjangaon, Maharashtra.

Source – ET Auto