Features

Tata Motors’ SOUL community drives through the Himalayas

Written by Nayak

Tata Motors’s SOUL (SUV Owners United League) is all set to embark on its first drive for this year. As a part of this drive, participants will have 9 days to experience the Spiti Valley. The event was flagged off from RSA Dynamic Motors, Chandigarh and participants from all across the country took part. Starting from Chandigarh, the convoy of vehicles drove across multiple terrains, covering a total of 1200+kms.

Key Attractions Of The Drive

The route took the participants through various iconic destinations of the North. This includes Rohtang Pass, Chandratal Lake, Kunzum Pass and more. The route also included Komic – the highest motorable village, Tabo Monastery, India. They also went to Chitkul, which is India’s last village on the Indo-Chinese border. To keep up spirit and excitement, there were also various recreational and adventure activities organised for the participants.

This drive event represents the perfect choice for adventure and an exhilarating driving experience for the SUV owners’ families. Events like these also help the owners to experience the full potential of their SUVs. Tata Motors expects that this extraordinary drive will boost the affinity of its customers towards their vehicles and also reinforce the “Go-Anywhere” DNA of its range of SUVs.

What Is Tata SOUL?

Acronym for Tata SUV Owners United League, SOUL, is an exclusive and premium club for Tata Harrier and Safari customers. The community program aims to provide a platform for like-minded enthusiasts and unite them. Drives like these also offer the perfect opportunity to explore exotic and unexplored destinations through curated drives. Tata Motors also plans to add more iconic and breathtaking routes as a part of these drive events for the future. Opened way back in 2012, the community has grown strong and now stands strong with a total membership of 25,000+ Tata SUV owners.

Also Read: Tata Motors adds Harrier XZS variant starting at INR 19.99 lakh.