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Tata Motors partners with Dream11 IPL, ‘Altroz’ as official tournament car

Written by Nizam Shaikh

Tata Motors has announced their partnership with Dream11 Indian Premier League (IPL) 2020. Under the association, Tata’s premium hatchback, Altroz will be the Official Partner for the tournament. The association with the Board of Control for Cricket in India (BCCI) is in the Third Consecutive Year now and follows the path of the Tata Nexon and the Tata Harrier, both of which have been the tournament’s official partners, during the 2018 and the 2019 seasons, respectively.

The Dream11 IPL begins on September 19 and will be played across 3 venues, located in Dubai, Abu Dhabi & Sharjah, in the United Arab Emirates, for a total of 50 days. As the official partner, Tata Motors will showcase the Altroz, throughout the tournament, at all three locations in the UAE. 

Furthermore, Tata Motors has also announced that the IPL matches will play host to the Tata Altroz Super Striker Awards, where the player with the best strike rate will win the Altroz Super Striker Trophy along with a prize of INR 100,000.  The batsman with the highest strike-rate of the tournament also drives home the Altroz. 

Apart from the car being showcased at the stadium, Tata Motors will also be indulging its customers to applause the game through its dealerships and social media platforms. The brand will also be rolling out the new Altroz Super Striker mobile game, where fans will get a chance to become Altroz Super Strikers. The mobile game will be free to participate where users can show their batting skills and can even challenge their friends and family while playing the same.

The brand has announced that daily winners of the Altroz Super Striker mobile game win vouchers worth INR 5000 and the season winner takes home the Altroz Super Striker trophy along with vouchers worth INR 100,000. The Tata Motors Altroz Super Striker mobile game will be available for downloads for free, from September 19 onwards.