Electric Vehicles News

Tata.EV brand announced in India

Written by Kanad Kalasur

Tata’s subsidiary Tata Passenger Electric Mobility (TPEM), has launched a new brand identity. The TATA.ev will be used on all electric vehicles going forward. The new identity comes with the philosophy of ‘Move with Meaning’. Tata aims to ensure that sustainability, community and technology come together in this endeavour.

TATA.ev : More Details

The new logo consists of the .ev portion in a circle that symbolises orbit. This denotes a circular ecosystem. The orbit consists of a thick line reducing to a slim one as it completes the orbit. Tata says this is to showcase mobility in progress. The colour choice also has some significance. The Evo Teal colour is for highlighting the company’s efforts and commitments towards sustainability. It also reveals innovation and tech-forward capabilities.

Furthermore, the logo comes with a white background to reduce the usage of ink. This is used on all printables. Meanwhile, digital usage will have black base to ensure lower battery usage leading to lower consumption.

Further, the file sizes are small, leading to faster load times and optimised performance. The name of the font used is Inter – which is an open-licence font.

Tata Punch EV : More Details

Overall, the Tata Punch EV is quite similar to the regular Punch. The styling as well as the exterior body work is very similar. Details like the squarish wheel arches and C-pillar rear door handles continue in the EV variant. However, the Punch EV is likely to get a blanked out grille at the front and new alloy wheels to differentiate it from the regular Punch.

On the inside, the Punch EV could get a dual-spoke steering wheel, digital instrument cluster for the driver and a 7-inch touchscreen touchscreen infotainment.

The Tata Punch EV could go up against the likes of the Citroen eC3 and the MG Comet in the Indian market. As awareness for EVs increases, consumers are more likely to opt for the same especially for city usage or fixed point A to B commutes.

Also Read – 2023 Tata Punch EV will get charging port on the front grille.