Extending the Diwali festivities Tata Motors India’s Commercial Business Unit has announced a new post-Diwali campaign called ‘India ki Doosri Diwali’ with the aim of prolonging the celebrations and bringing more cheer to the festive season. It is important to note that the offer is valid only till 30th November 2020.
Under the India ki Doosri Diwali campaign, customers of the Small Commercial Vehicle (SCV) and pick-up range, will receive an assured gift through a lucky draw and other customer-centric offers. The Small Commercial Vehicles and Pick-Up range include the Tata Ace, Tata Yodha and the Tata Intra. Furthermore, the new campaign is also offering gifts ranging from gold vouchers up to INR 5 lakh, LED TVs, washing machines, mobile phones, fuel vouchers etc. The offer is valid till 30th November 2020.
The new festive offering announcement also marks the occasion of 15 years of Tata Ace of which more than 22 lakh units have been sold since its inception. In the BS6 era, the Small Commercial Vehicle portfolio has sold over 50,000 units already. The new SCVs also come with a range of new technologies, creature comfort features in the cabin, high fuel efficiency and low total cost of ownership.
Tata Motors in the domestic market registered sales of 49,669 units in October 2020, while total Commercial vehicles domestic and export stood at 28,472 unit and total passenger vehicles stood at 23,617 units for the month of October 2020. The brand has also announced that the India ki Doosri Diwali campaign will be promoted through Print, Radio and other digital media platforms. Furthermore, Tata Motors commercial vehicle dealerships in India will also promote the campaign through on-ground activations.
In other news, the Andhra Pradesh State Civil Supplies Corporation recently procured 6,413 fully built Tata Ace Gold light commercial vehicles for the State Civil Supplies Corporation. In addition, the Vijaywada Municipal Corporation, Andhra Pradesh has been delivered with 25 Tata Ace CNG vehicles for door-to-door waste collection in the city of Vijayawada.