Tag - Tata Nexon SUV success

Key highlights Tata Nexon becomes the first Tata SUV to surpass 800,000 sales in India. The milestone reflects Nexon's consistent popularity since its launch in 2017. Nexon's multi-fuel options and safety features have contributed to its success. Tata Motors has achieved a historic milestone with its compact SUV, the Nexon, becoming the first Tata SUV to cross 800,000 sales in India. Launched in September 2017, the Nexon has been a game-changer for Tata Motors, helping the company establish a strong foothold in the competitive compact SUV segment. This achievement underscores the Nexon's enduring appeal and its ability to adapt to the evolving needs of Indian consumers. Tata Nexon - Journey to 800,000 The Nexon's journey to 800,000 sales has been remarkable. It reached the 200,000-unit mark in June 2021, nearly four years after its launch. The next 200,000 units were sold in just 16 months, highlighting its growing popularity. By July 2024, the Nexon had crossed the 700,000 sales milestone, and it took just seven more months to add another 100,000 units to its tally. The versatile Tata Nexon One of the key factors behind the Nexon's success is its versatility. It is available in multiple fuel options, including petrol, diesel, electric, and CNG, catering to a wide range of customer preferences. The Nexon EV, in particular, has been a standout performer, contributing significantly to Tata's leadership in the electric vehicle market. Other highlights Safety has also been a major selling point for the Nexon. It was the first Indian car to receive a 5-star safety rating from Global NCAP, setting a benchmark for safety standards in the country. Features like electronic stability control, hill assist, and multiple airbags have made it a preferred choice for safety-conscious buyers. The Nexon's design and technology have evolved over the years, keeping it relevant in a highly competitive market. The 2023 facelift introduced a more modern design, advanced infotainment systems, and connected car features, further enhancing its appeal. Despite facing stiff competition from rivals like the Hyundai Venue, Kia Sonet, and Maruti Brezza, the Nexon has consistently been one of the top-selling SUVs in India. Our thoughts The Tata Nexon's journey to 800,000 sales is nothing short of inspiring. It's like watching your favorite underdog rise to the top and stay there. Personally, I think the Nexon's blend of style, safety, and versatility makes it a winner. If it were a person, it would be that overachiever in school who excels at everything but still manages to be everyone's favorite. Also read: Tata Motors to hike prices in April 2025