Tag - MG Windsor EV India

Key highlights MG Windsor EV crosses 27,000 unit sales in just eight months, becoming India’s top-selling electric car. The EV’s success is driven by aggressive pricing, feature-rich packaging, and the Battery-as-a-Service (BaaS) model. Despite its popularity, the Windsor is not a made-for-India product, but a global design adapted for local use. MG Windsor EV: A Chinese import that’s winning Indian hearts The MG Windsor EV has emerged as the most successful Chinese-origin car in India, clocking over 27,000 units in just eight months since its launch in late 2024. With consistent monthly sales of over 3,000 units, the Windsor has dethroned long-standing leaders like the Tata Nexon EV and Mahindra XUV400 to become the country’s best-selling electric vehicle. Its appeal lies in a clever mix of affordability, practicality, and tech, all wrapped in a crossover-style silhouette that resonates with urban and semi-urban buyers alike. What’s driving the Windsor’s success? The Windsor’s winning formula includes: A 38 kWh battery offering 331 km of range, and a 52.9 kWh Pro variant with 449 km range A 136 PS electric motor with 200 Nm torque Features like a 15.6-inch touchscreen, six airbags, 360-degree camera, and ventilated seats A starting price of INR 9.99 lakh (ex-showroom) under the BaaS model, which allows buyers to rent the battery separately The BaaS model has been a game-changer, reducing upfront costs and making EV ownership more accessible. MG claims that 15–20% of its EV sales now come via BaaS, with Windsor leading the charge. But let’s talk about the Elephant in the room While the Windsor EV is a runaway success in India, it’s important to note that this isn’t a ground-up India-specific product. The Windsor is essentially a rebadged version of the Wuling Cloud EV/Baojun Cloud, which is sold in global markets like Europe and China. From its platform to its design language, the Windsor is a copy-paste adaptation of a global model, with only minor tweaks for Indian conditions. Even the infotainment layout and safety tech are largely carried over from its international sibling. That’s not necessarily a bad thing—it means Indian buyers are getting a globally validated product. But it also highlights the lack of India-first engineering in what is now the country’s most popular EV. Also read: 2025 Suzuki Alto launched with ADAS, AWD – 28.2 km/l mileage