Tag - Mavrick Thunderwheels

Hero MotoCorp has teamed up with Thums Up, India’s iconic beverage brand, to launch the limited-edition Mavrick 440 Thunderwheels. This special edition motorcycle is designed to embody the adventurous spirit and bold persona of both brands. The special edition motorcycle will be available exclusively through a promotional campaign run by Thums Up until November 15, 2024. Distinctive Design The Mavrick 440 Thunderwheels stands out with its blue and red livery, inspired by Thums Up’s branding. The fuel tank features the Mavrick 440 branding in blue, while the red tank shrouds display a ‘Thunderwheels’ special edition badge along with a lightning strike design. Additional highlights include handlebar-end mirrors, which set this model apart from the standard variant. Performance and Features Underneath its eye-catching exterior, the Mavrick 440 Thunderwheels retains the robust mechanical setup of the standard Mavrick 440. It is powered by a 440cc single-cylinder, air-cooled engine that delivers 27 horsepower and 36 Nm of torque, paired with a six-speed gearbox. The motorcycle also features all-LED lighting, including headlights and taillights, and a digital instrumentation panel with turn-by-turn navigation, smartphone connectivity, low fuel alerts, and distance-to-empty readings. Exclusive Availability This limited-edition motorcycle will not be available through traditional retail channels. Instead, it will be offered exclusively to customers who purchase and scan Thums Up’s special edition packs. The launch of the Mavrick 440 Thunderwheels is supported by a marketing campaign featuring Thums Up’s brand ambassadors, Jasprit Bumrah and Rishabh Pant. The commercials capture the high-energy essence of both brands, highlighting the precision and power of the Mavrick 440 Thunderwheels with every twist and turn. Statements from the Brands Ranjivjit Singh, Chief Business Officer – India BU, Hero MotoCorp, expressed his excitement about the collaboration, stating, “This one-of-its-kind partnership is going to be a game changer in the segment. The collaboration of two iconic brands has resulted in an unparalleled product for customers. The Mavrick 440 Thunderwheels embodies the product values of authenticity, independence, boldness, and courage which perfectly align with those of Thums Up.” Greishma Singh, Vice President Marketing, Coca-Cola India, and South-West Asia, added, "We’re excited to team up with Hero MotoCorp to launch the Mavrick 440 Thunderwheels. This bike, packed with innovation and the bold spirit of Thums Up, brings our shared passion for delivering thrilling experiences to life. Together, we’re giving our customers the chance to be part of something truly special". Also Read: TVS Ronin gets new Midnight Blue colour for festive season