Tag - Mahindra Thar Roxx Dolby Atmos

Key Highlights Mahindra has introduced Dolby Atmos 4-channel immersive audio in the Thar Roxx AX7L variant, making it the first SUV globally to feature this technology. The 9-speaker Harman Kardon system delivers 400W of output, offering cinema-grade sound quality for an enhanced in-car entertainment experience. Mahindra has ramped up Thar Roxx production to meet high demand, ensuring reduced waiting periods for customers. Mahindra has taken in-car entertainment to the next level, introducing Dolby Atmos 4-channel immersive audio in the Thar Roxx AX7L variant. This marks a first-of-its-kind innovation in the global SUV market, blending rugged off-road capability with premium sound technology. Dolby Atmos: A game-changer for In-Car Audio The Thar Roxx AX7L now features a 9-speaker Harman Kardon system, delivering 400W of output. The Dolby Atmos integration ensures three-dimensional sound, allowing passengers to experience music with unmatched depth and realism. Key audio enhancements include: Roof-mounted rear speakers, creating a dynamic soundscape. Integrated Gaana streaming, offering Dolby Atmos-tuned tracks. Adaptive sound processing, adjusting audio based on road noise and vibrations. Premium features and safety enhancements Beyond its audio upgrade, the Thar Roxx AX7L retains its top-tier features, including: Dual 10.25-inch displays for infotainment and instrumentation. Panoramic sunroof, ventilated front seats, and wireless phone charging. Level 2 ADAS, featuring lane-keeping assist and adaptive cruise control. 360-degree camera, electronic parking brake, and six airbags for enhanced safety. Powertrain and pricing The Thar Roxx continues to offer turbo-petrol and diesel engine options, paired with manual and automatic transmissions. Despite the Dolby Atmos upgrade, Mahindra has maintained the SUV’s pricing, ranging from ₹12.99 lakh to ₹23.09 lakh (ex-showroom, India). Market impact and customer response Mahindra’s Dolby Atmos integration positions the Thar Roxx as a lifestyle SUV, catering to urban buyers and adventure enthusiasts alike. The company has also increased production, ensuring shorter waiting periods for customers. Also read: Tata Safari and Harrier to get more power soon – Here’s how!