Studds Accessories Limited has announced the launch of its new state-of-the-art Exclusive Brand Outlet (EBO) in Karol Bagh, Delhi. The company plan to add 20 such touchpoints across the country to increase the footfalls into its showrooms.
The Showroom Details
The Exclusive Brand Outlet located in Delhi is open on the renowned Main Faiz Road, Karol Bagh which is one of the busiest shopping locations in the national capital. This showroom will feature all the products from its two flagship brands – SMK Helmets and Studds. The outlet offer has all the two-wheeler related accessories having a wide range of helmets with advanced head protection technology, side boxes, top boxes, riding gloves, rain suits, riding goggles, helmet locks and more. Studds claims that the showroom has been indigenously designed which offers a very positive customer experience. The other Exclusive Brand Outlets are also located in Kochi, Bengaluru, Vijayawada, Mumbai and Rohtak.
About the Company
Studds Accessories Limited is the world’s largest manufacturer of two-wheeler helmets in terms of volumes sold in an annual year. The SMK brand matured in Europe and it is one of the most popular brands among the biking community and is best known for its comfort and style. The STUDDS brand is sold in 21 counties around the globe whereas the SMK brand is marketed and sold in over 23 countries. Recently the company had announced the launch of the Jade D3 Decor full-face helmet and many such new products are regularly being introduced.
The Future
Studds has plans to open several Exclusive Outlets across the country to improve on its market share. India is the largest two-wheeler market in the world and Studds would try to take full advantage of this by starting its market research so as to hit the maximum sales in India. The company has set up a target to double its manufacturing capacity in the coming years and look forward to introducing new innovative products to keep the customers engaged with the brand.
