News Other News

Strom R3 bookings open in Delhi NCR & Mumbai, early bird benefits over INR 50,000

Written by Nayak

Strom Motors is all set to launch its all-new electric urban mobility solution named Strom-R3. The company announced that the bookings are now open. In 2018, Strom Motors was recognised as one of the top 10 startups by the Government of India. Since then, Strom Motors has been receiving a lot of recognition from the industry-watchers.

Strom R3 – Specs and Details

This is a two-seater electric vehicle aimed towards providing best in class comfort and space for commuting within the city. The electric vehicle comes with an air-conditioned cabin, a number of storage spaces both at front and rear and a large sunroof. Strom claims that the car’s weight falls between the two front wheels thus improving the stability of the car to a great extent. The use of front and rear anti-roll bars will safeguard the car in case of any sudden directional change. Strom-R3 uses a standard 48V battery pack which the company claims to last over 1,50,000 km. Customers will have three driving modes to choose from; Eco, Normal and Sports. Strom R3 will have a range of around 200 km under a single charge. The electric car has an on-board system that keeps track of the road terrain and driver habits and with the help of a machine learning algorithm, it then predicts a real-world range.

Bookings and Target Audience

Strom Motors will produce a very limited number of units of the R3. The eager customers will have to pay a booking amount of INR 10,000 and few early customers will also be eligible for some big bonuses like customized colour options, a premium audio system, 3 years of free maintenance and more. The deliveries of the car will start in the next 12 months. Customers can any time request for cancellation of their booking and avail of the full refund. The company is targeting three main categories with this electric vehicle which include, the daily office going commuter looking for a convenient and pollution-free vehicle, families looking for an additional car for running daily errands nearby to their location and for the organisations looking to hire vehicles for the first/last-mile mobility at airports and metro stations. Strom R3 range starts a price of 4.5 lakhs (ex-showroom). The Strom R3 will be available in three variants – R3 Pure, R3 Current and R3 Bolt. The colours on offer will be Electric Blue, Neon Blue, Red and Black.