Spinny, one of the emerging used car platforms in India has introduced new features. The platform has initiated a new campaign #WithExtraCare, which mainly aims to send an impression to the audience about the safety steps which they are undertaking in this pandemic. This involves steps like sanitized home test drives, sanitized vehicles, home deliveries and a complete contactless customer-centric experience. Spinny stated that its initiative was welcomed by their customers of which 71% of the buyers praised their steps to curb the spread of the virus. As claimed by them, they witnessed a 20% increase in the demand for used cars as compared to last year.
Till October, Spinny had reportedly recorded selling 6000+ cars of which 80% of the buyers belonged to an age of 35 and lower. New features like Spinny 360, which offers contactless buying experience has reduced the total buying time from one week to 3-5 days. Some key features like Fixed Price Assurance eliminated the traditional negotiations which increased the number of interactions and time to complete the transaction. This Fixed Price Assurance reduces the time involved in buying a pre-owned car and thus, providing a seamless experience.
The Spinny BuyBack programme enables a guaranteed resale value of the car for the next 6, 12 or 18 months as chosen by the buyer at that time. The Sellright option offers free doorstep car pickup and inspection along with instant money transfer. Some interesting statistics have emerged from the Spinny’s database like almost 80% of the queries were for the petrol cars, the top cities where Spinny reported its maximum sales were from Bengaluru with 50% of the sales, followed by Delhi-NCR with 35% and then Hyderabad and Pune. Spinny is increasing its spread to other major cities namely, Mumbai, Chennai, Kolkata, Ahmedabad and more.
India has a very big market in pre-owned cars segment which is still unorganized, so big players like cars24, OLX and Spinny are increasingly taking interest in this market with their technical and tech-driven platforms. Recently, OLX had also announced OLX Autos which is a one-stop place for buying pre-owned cars. 