The Czech automaker Skoda is synonymous with safety. We have always identified the brand with its build quality and its safety standards. This notion was further asserted by the recent crash test results of the Skoda products sold in India.
For the uninitiated ones, Skoda Products scored the highest 5 stars rating in the crash test. Now, the brand is further betting big on the safety quotient. This is for its present fleet of cars and the aim is to achieve double-digit growth this year. Skoda also has plans to introduce India’s safest small SUV and an EV this year. This will further give some push for the growth in the fiercely competitive car market in the country.
Skoda’s Products Scoring High In Safety Crash Test Ratings
As mentioned, Skoda’s SUV Kushaq and sedan Slavia have already received their global NCAP crash test ratings. Both of them scored a full 5-star rating for adult and child occupants under updated safety test protocol. In fact, the updated Kodiaq SUV has also received a five-star rating for adults and children in Euro NCAP crash tests.
Indians Recognising Vehicle Safety As A Key Buying Criteria
There has been a change in the trend of how Indians buy cars these days. Safety is becoming the key buying criterion for increasing numbers of Indian buyers. Traditionally, customers were more attracted to the price or features form factor. In line with the Indian government’s safety vision, Skoda has intentions to build its safe vehicle portfolio in the future. Safety has always been Skoda’s USP and its unique selling proposition over the years. And now, it seems this is working out great for the Indian market as well.
In fact, Skoda Auto India is displaying the car body or sheet metal at dealerships. This is an aim to educate buyers on the elements of safety. Also, beyond the body shell, Skoda is also proactively adding a slew of active and passive safety features to its products. This could include, ADAS and lane departure warnings in the future.
Škoda Trackday at the NATRAX facility
Skoda recently hosted a track day event named ‘Safer With Škoda’. This was at the NATRAX facility in Indore which is Asia’s largest vehicle testing centre. The event mainly focussed on the safety features of Škoda cars. This included emergency braking manoeuvres and off-road abilities for the 4×4 range.
We got to drive the Skoda Slavia & Kushaq on the high speed Natrax test track which highlighted the performance & stability of these vehicles. The Kushaq & Slavia also showcased their abilities on a tight handling course. The Kodiaq in its latest avatar was tested over rocky terrain, steep inclines & declines and over articulated surfaces; all of which was handled with ease.