Royal Enfield has released its sales report for September 2021. The motorcycle maker posted a total sales of 33,529 units for the given month. The figure for the same period last year stood at 60,331 units, resulting in a growth of -44 per cent. The company mentioned that they are also facing quite a lot of issues due to the shortage of semiconductor chips. Rumours are suggesting that the situation will get better towards the end of September. And hopefully, this will help in scaling up the production.
Detailed Sales Figure Break-Up
In the domestic market, Royal Enfield posted a total sales of 27,233 units for September 2021. Meanwhile, the figure for the same period last year stood at 56,200 units, which translates to a growth of -52 per cent. In terms of international business Royal Enfield exported a total of 6,296 motorcycles for September 2021, up from 4,131 units in September 2020. This results in the export figure growing by 52 per cent.
Other Business Updates
Royal Enfield had recently launched the all-new Royal Enfield Classic 350. The motorcycle retains its quintessential timeless and retro outlook, which is also one of the main USPs. Customers now have five exciting variants to choose from. This includes the Halcyon series, the Redditch series, the Dark series, the Classic Signals, and the Classic Chrome. Royal Enfield has now extended its Make-It-Yours (MiY) customisation to include a wide range of riding jackets. This industry-first initiative marks a special touch for the Royal Enfield customers. In addition to this, Royal Enfield has also tied up TCX to offer a wide range of riding and lifestyle shoes.
The motorcycle maker has announced its foray into tracking racing. The launch of the first edition of the Continental GT CUP will act as the breeding ground for new entrants in motorsports. This has helped popularise the concept of motorsports in the country, thus attracting more people to join in. Given the current pandemic situation, Royal Enfield had organised ‘One Ride’, which aimed to encourage riders to carry their own waste back and avoid single-use plastic during their riding escapades.