Continuing its strong sales momentum in 2014, Royal Enfield recorded sales of 27,542 units in combined domestic wholesale and exports in November 2014 recording a growth of 52% over same period last year.
With a vision to lead the global mid-sized motorcycle segment, Royal Enfield announced two new appointments in month of November, 2014. Pierre Terblanche has joined Royal Enfield in November who was the head of design for Ducati for over a decade. Also James Young who has previously worked with Triumph and Polaris and has also joined the company.
The recently concluded 2014 edition of Rider Mania saw more than 5,000 people riding their Enfield’s from all across India to join the 3 day celebration of motorcycling.
| Vehicle sales | NOVEMBER’14 | YTD- NOVEMBER’14 | ||||
| 2014 | 2013 | Growth | 2014 | 2013 | Growth | |
| DOMESTIC | 27198 | 17752 | 53% | 268191 | 154797 | 73% |
| EXPORTS | 344 | 379 | -9% | 5766 | 4011 | 44% |
| TOTAL BUSINESS | 27542 | 18131 | 52% | 273957 | 158808 | 73% |