Royal Enfield joins hands with Levi’s to bring new apparel collection

Written by Nizam Shaikh

One of India’s leading motorcycle manufacturer, Royal Enfield has joined hands with one of the most recognizable garments brand, Levi’s to bring the new capsule collection apparels in India that includes jeans and jackets made from high abrasion resistant CORDURA denim which is built to last and is equipped with armour slots for shoulder, elbow & knee, a 3D pocket with a hidden zipper, high visibility reflective tape etc. 

In addition to the CORDURA range of Jeans and Jackets, the brand has also introduced a wide range of graphic t-shirts available in the collection, designed by Toria Jaymes, who works under the guise of “Stay Outside”. 

The Jeans & Jacket collection along with the graphic T-shirt collection will be sold from Royal Enfield’s Apparel division which was established back in 2014 that consists of lifestyle apparel and protective gear.

In the recent past, Royal Enfield’s Apparel division also introduced the new women’s collection is in-line with the brand’s commitment of ‘pure motorcycling’ inspired by the brand’s ‘motorcycling way of life’, that led the brand to create a collection of clothing especially for the women riding community also keeping in mind the riding habits and the varied weather conditions across the country. 

The new Royal Enfiled Women’s Apparel collection includes safety equipment such as helmets, riding jackets, riding trousers and gloves along with shirts, t-shirts and jeans that ranges between INR 700 to INR 14,000. The first collection includes a summer mesh suit and a three-layer all-weather riding suit, classic leather jackets with armour insert pockets, leather gloves and a coated cotton jacket with leather details.

The Women’s Apparel collection is available on the brand’s dedicated apparel website and also available at select stores in Delhi, Bangalore, Ahmedabad and Kolkata. 

The brand has also launched a new service initiative called ‘Service on Wheels’ that aims to provide authentic service at the customer’s doorstep.