Royal Enfield has introduced two new colour variants on the brand’s hot-seller, the Royal Enfield Classic 350 in the Indian market. The Royal Enfield Classic 350 is now offered with Metallo Silver and Orange Ember colour options. With the introduction of the new colour variants, the Chennai-based manufacturer has also announced that the Classic 350 will now be available on the Royal Enfield Make It Yours – MiY, Royal Enfield’s brand new configurator.
The new colour variants have been conceptualized with bright hues that will evoke the likes of the younger crowd. To enhance the customer’s riding experience, the new Royal Enfield variants also feature alloy wheels and tubeless tyres. The new wheel setup not only adds to the aesthetics but also top the ride and handling of the motorcycle. Furthermore, the MiY (Make it Yours) configurator where the Classic 350 became the third motorcycle from the stable after the Continental GT and the Interceptor 650 twin motorcycles as well as the latest entrant, the Meteor 350. Royal Enfield has also confirmed that other motorcycles from the portfolio will be added in a phased manner.
The Royal Enfield MiY is a first-of-its-kind unique 3-D configurator, which can be accessed via the Royal Enfield App or the brand’s official website. The ‘Make it Yours’ initiative allows customers to completely customise their new machine with hundreds of combinations in terms of colour, graphics, trim as well as genuine accessories. Furthermore, customers can also place the bookings for their Royal Enfield and also check the delivery timeline of the motorcycle.
The Royal Enfield Classic is the brand’s flagship series on the 350cc platform and draws its inspiration from the post-World War II era J2 – the model name for the 1950’s Royal Enfield which is now referred to as retro classic styling. The latest generation model is powered by a 350cc unit construction engine (UCE). But it is speculated that next year the Royal Enfield Classic will be powered the J-Series counterbalanced motor with the overhead cam chain valve distribution system.