Royal Enfield has always focussed on customisation, personalisation and promoting self-expression. Royal Enfield has been a canvas for brand aficionados, artists and custom builders. Riding enthusiasts worldwide have personalised their Royal Enfield apparel and gear around the world, reflecting their style. The brand is extending the Make It Yours (MiY) programme towards its range of riding jackets. Under the new initiative, Royal Enfield is promoting its new ‘Your Adventure, Your Jacket’ concept through the MiY program. According to Royal Enfield, the industry-first initiative has been curated, keeping the riders’ needs and comfort in mind.
Make it Yours – Riding Jacket
Royal Enfield has announced that the aficionados can now buy their riding jackets through a new intuitive interface. Through the MiY customisation option, Royal Enfield allows customers to choose from a catalogue of different components. This will allow customers to build their jackets just the way they want. The riding jacket customisation is a one-of-a-kind offering in the Indian market. Customers through the MiY initiative will be able to customise the Royal Enfield riding Jacket from a choice of colours, liners and armours. The brand also offers its customers an option to add winter and rain liners to their riding jackets.
Customers purchasing the Royal Enfield riding jackets will have the option of adding safety features to them. This will include armour for impact protection to areas like the chest, shoulders and back. Customers will also get the option of Knox and D30 armour to choose from. The brand also claims that the MiY riding jackets will come at a great price point. Royal Enfield also boasts that the focus of the new initiative is to offer products that meet global safety norms while making them accessible.
The Royal Enfield riding jacket can be availed from Royal Enfield’s official online store. The brand also announced that it intends to commence the MiY initiative on helmets, t-shirts and riding jackets and make them available through its dealership stores soon.