Renault India presents the all-new Kiger to Olympic Silver Medalist Saikhom Mirabai Chanu. The weightlifter had made the entire country proud by winning the Silver Medal at the recently held Tokyo Olympics. She is an inspiration to her home village in East Imphal and the entire country. Thus, to recognise her hard work and dedication, Renault has presented her with the Kiger. Since the launch of the Kiger, Renault has witnessed a sharp increase in demand. Customers are pretty much excited about this vehicle because of its value proposition along with its features.
Demand For SUVs In The Market
To appeal to a wide range of audiences, Renault is offering various powertrain options with the Kiger. Another important aspect that is attracting a vast number of customers towards the Kiger is its SUV-like stance with high ground clearance. For the past few years, customers have noticed that they prefer SUVs over any other body type. Not only in India, but even in foreign countries, we are also witnessing this. Renault identified this trend and came up with the Kiger, which perfectly slots matching the customers’ aspirations that too for a hatchback budget.
Renault Completes 10 Years In India
2021 also marks Renault’s 10th anniversary in the country. Since its entry into the market, the French automaker has done pretty good in terms of sales figures. The evolutionary Duster dubbed as the car that created the craze for mid-sized SUVs in the market is one of the most successful products of Renault in India. The current lineup of products includes the likes of Kwid, Triber, Kiger and the Duster.
Recently, Renault has come up with a unique ‘Rural Float’ mobile showroom. This is an innovative approach and marketing technique that aims to target the rural audience of India. With the use of a mobile showroom, Renault visits the rural and remote areas of the country to showcase its products. It is not surprising that the rural India market has a lot of potential, and Renault wants to make the most out of this.
Also Read:
- Renault India is 10 years old, Kiger RXT (O) variant added.
- Renault Announces Unique ‘Rural Float’ Mobile Showroom.
