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Renault launches Experience Centre in India

Written by Parichay Malvankar

Renault India has launched a new Experience Centre in the country. Resonating the brands ‘Passion & Innovation’, this new facility Renault Experience Centre is located at Phoenix Market City in Mumbai. This experience centre allows customers to have a look at the brands current portfolio along with having a close look at Renault’s Formula 1 heritage.

This is the first experience centre by brand Renault in India. With heavy use of digital media, Renault wants to highlight the future of car showrooms through this experience centre.

The Formula 1 car is quite the showstopper in this centre. Apart from this, new customized Renault products, list of accessories, Renault merchandise and also a sales touchpoint would be available in this centre. This new Renault Experience Centre is spread across 4,500 sq.ft. and has the following zones:

  • Formula One with a pit-stop environment
  • Formula One VR Drive Experience
  • Gang of Dusters VR Zone
  • Virtual Test Drive Zone
  • Virtual Walk Around Zone
  • Custom@Renault Zone
  • Do You Know Renault