Adishwar Auto Ride India Pvt. Ltd (AARI) an emerging manufacturer in the Indian superbike market, recently announced its partnership with one of the superbike marquees ‘QJ Motor’. The brand has already sold over one million units worldwide and has a presence in over 130 countries. Now, the Chinese superbike producer has plans to carve its own space in the fast-growing superbike market of India.
QJ Motor in association with Adishwar Auto Ride India announced 4 global products. All of these will be sold exclusively through a Moto Vault dealership. The products ranging from 250cc to 500cc include the SRC 250, SRC 500, SRV 300, and SRK 400. QJ confirmed that all bikes will come to India via the CKD route.
What Is The QJ SRC 250?
The SRC 250’s over design looks quite timeless with a touch of nostalgic experience. Mated to a 5-speed gearbox, the equipped engine is an in-line 2-cylinder, 249cc, 4-valve, Oil-Cooled unit. This makes produces 17.4 HP of peak power at 8,000rpm along with 17Nm peak torque at 6000rpm.
Braking power comes from The 280mm (front) and 240mm (rear) disc brakes. To add to the safety, there’s also Dual-channel ABS. The motorcycle gets the support of telescopic front suspension and adjustable rear shocks. Key features include a long and flat seat for added pillion comfort, an LCD console with an attached USB charger, and a 14-litre fuel tank. The SRC 250 comes in 3 colors. These are namely, Glossy Silver, Glossy Red, and Glossy Black.
QJ Motor’s Plans For India
QJ Motor made its Indian debut this year. But the company is pretty much familiar with the market. This is because, Benelli, the Italian brand acquired by QJ Motor in 2005, has been in India for almost a decade. Under the tagline of an ‘Always Forward’ mindset, QJ Motor Co., Ltd. was conceived in 1985.
The two-wheeler maker specializes in R&D and manufacturing of motorcycles, engines, and components. The actual controlling shareholder of QJ Motor is Geely Holding Group, which is one of the top 500 enterprises in the world. QJ Motor has a reputation to manufacture models covering multiple displacement platforms from 110cc to 1200cc. The brand showcases a rich product line-up across motorcycling genres.
With the learnings gathered after acquiring brands like Benelli, the company has created a global name for itself in the world market. QJ is synonymous with high-quality, reliable products. The brand designs and engineers its products to cater to the evolving needs of Gen Z customers.
The brand is already making a strong impact in the European market. Now, QJ is fully determined to enter India. With its lineup of products that offer a perfect balance of design, engineering, and technology, QJ is aiming high in India. In the long run, the strategic tie-up with QJ Motor will also prove crucial in creating the desired impact. This will further strengthen AARI’s position in the premium two-wheeler space.
Also Read: QJ Motor SRV 300 cruiser motorcycle launched in India.
