Key highlights
- Ola S1 Z and Gig e-scooter deliveries delayed
- Priority for the Roadster electric motorcycle
- New upcoming product launches also delayed
Ola Electric has recently announced that it has pushed the delivery timeline for the upcoming Gig and S1 Z affordable electric scooter. Find out below the reason behind this move.
Also read: 5-year Yamaha Roadside Assistance Program introduced in India
Ola S1 Z and Gig e-scooters delayed, but why?
During the latest investors’ call, Ola Electric CEO and founder, Bhavish Agarwal, announced that the company has decided to push the deliveries of the S1 Z and Gig scooters.
Both of these scooters were introduced last year as the new entry-level pivots of the product lineup. The price for the Gig was announced between Rs 39,999 – Rs 49,999, while the S1 Z scooter was priced at Rs 59,999.
The aggressive pricing of these e-scooters immediately led to massive pre-bookings. However, the slated delivery timeline of these e-scooters was nearing when the news of the delay was announced.
As per the company, this decision has been taken after a mindful consideration of the operations and sales network. The brand wants to focus on the Roadster electric bike, which was recently launched in India.
Moreover, Ola Electric has pushed the debut timelines for its upcoming products, including its electric car. The Bengaluru-based electric manufacturer says it is focusing on sales network expansion for the future products.
Meanwhile, Ola’s downfall continues as the brand has registered a hefty loss of Rs 870 crore for Q4 of FY2025. A major chunk of loss is rumoured to be coming from low sales, which has initiated due to the bad repo that the brand has build among new customers.
Our verdict
Ola Electric has been lately struggling with sales and increasing losses due to the bad after sales service and customer support. It is the main reason that Ola has slipped from the top e-scooter manufactuer position, which has been now replaced by Bajaj and TVS brands.