Okinawa, one of the emerging electric two-wheeler manufacturers in India witnessed a 30% increase in sales over the last quarter. Established in 2015, Okinawa is the country’s first company to get the FAME II subsidy from the Government of India. With over 300+ dealership points across India, Okinawa looks to spread its reach to tier-3 and rural regions of the country in the coming years. The demand for electric vehicles will further increase and the days are not far when we see the sales figures of electric vehicles matching that of their fuel-powered counterparts.
The Recent Spike In Demand
Since the past few weeks, the petrol prices are breaking the roof and crossed the INR 100 mark in a few cities. The citizens are already looking for alternative options and electric vehicles are their best bet. All the e-mobility companies are currently reporting positive growth which implies that indeed the demand for electric vehicles is on the rise. Okinawa is reporting around 35% to 40% growth for this year and also sold the second-highest number of electric scooters for the year 2020. The company claimed that the number of inquiries also rose to about 3-times as before.
Current Models On Sale
Okinawa has 6 models on sale in the Indian market, divided into two categories with 3 products each. Under the low-speed category, Okinawa offers Okinawa R30, Okinawa Lite, and Okinawa Dual meanwhile under the high-speed category the products are Okinawa Ridge+, Okinawa Praise Pro, and Okinawa iPraise+. The company is also planning to add 2 more high-speed two-wheelers to keep its product lineup updated and on par with its rivals. The manufacturing facility located in Bhiwandi has the capacity to produce 300 units per shift. Recently, Okinawa celebrated International Women’s Day by launching ‘Marvellous March’. Under this campaign, every customer who buys any product among Okinawa Lite, Okinawa R30, and Okinawa Ridge+ is eligible to get a host of gifts under the ‘Scratch and Win Assured Gift’ offer.