With the launch of Magnite approacing, Nissan is taking all necessary steps to attract the customers and gain their trust. Nissan has launched a slew of customer-oriented services like highly-trained channel partners, an end-to-end digital ecosystem and virtual showroom with vehicle configurator. These customer-centric services will help Nissan in the long run and help them sustain in the Indian market.
Nissan has added 20 sales showroom and 30 service centres making a total of 50 customer touchpoints. This is a part of what Nissan calls it the ‘NEXT’ strategy to prioritize and invest in the Indian market. Nissan now offers a virtual showroom with a first in industry virtual test drive feature which is unique in the way that the customer can test drive and get a first hand experience of the all-new Magnite from the comfort of their home with the help of a virtual consultant. The vehicle configurator will help the customers in deciding the various options of different powertrains and personalize their car as per their preferences.
For ever-growing demand & for fast and reliable car servicing, Nissan has introduced ‘Nissan Express Service’ which will carry out a professional and quick service well under 90 minutes. Nissan plans to extend this service to 100+ locations throughout the country under the ‘Nissan Service Clinic’ offering.
In order to provide hassle-free and full transparency, Nissan will offer customers to book services online via Nissan Service Hub or Nissan Connect and check cost of the spare parts and service-related expenses using Nissan Service Cost Calculator. Recently Nissan had talked a lot about their 24/7 Roadside Assistance available in over 1500 cities which will provide some peace of mind to the customers.
With the ongoing situation and rising cases of Covid19, Nissan has introduced ‘Convenience of Doorstep Service’ which adheres to SOPs (Standard Operating Procedures) providing customer the best experience of servicing their cars without even leaving their homes. The newly introduced ‘Pick-up & Drop-off’ accentuates the fact that Nissan is very much concerned about the safety of their customers and help fight this pandemic together.