Mercedes-Benz India inaugurated a new dealership named Sundaram Motors in Madurai. This is the 14th outlet inauguration by the Three Pointed Star in 2014 and the brand wants to become more accessible in tier II and III cities across the country.
The new dealership is located at South Veli Street, Madurai and was inaugurated by Mr. Eberhard Kern, Managing Director and CEO, Mercedes-Benz India and Sharath Vijayaraghavan, Executive Director, Sundaram Motors.
The dealership is spread over 10,000 sq. ft. and has a 5 car display space, a customer lounge, a cafeteria and boutique display. The dealership has a team of 21 committed personnel to handle customer requirements.
This is Sundaram Motors’ third outlet in South India and this new dealership makes a total of 4 Mercedes-Benz facilities in Tamil Nadu. The dealership has been built with an investment of Rs. 30 million.