New car owners in India want features and technologies that aid in driving convenience and visibility and safety, according to the J.D. Power Asia Pacific 2014 India Automotive Performance, Execution and Layout (APEAL) Study released today.
The table below shows the percentage of small-car owners who “want” the listed safety feature on their next new vehicle and the percentage of small-car owners who already “have” the feature on their current vehicle.
| Safety Feature | Demand –Percentage of small-car owners that “want” this feature | Current Installation Rates –Percentage of small-car owners that “have” this feature |
| Height adjustable driver’s seat | 95% | 35% |
| Anti-lock braking system | 94% | 24% |
| Parking assist/sensor | 93% | 12% |
| Hands-free communication | 93% | 10% |
| Steering wheel mounted audio controls | 92% | 17% |
| Airbags | 92% | 12% |
| Rear window wiper | 91% | 21% |