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New car owners in India want modern safety features

New car owners in India want modern safety features
Parichay Malvankar
Written by Parichay Malvankar

New car owners in India want features and technologies that aid in driving convenience and visibility and safety, according to the J.D. Power Asia Pacific 2014 India Automotive Performance, Execution and Layout (APEAL) Study released today.

The table below shows the percentage of small-car owners who “want” the listed safety feature on their next new vehicle and the percentage of small-car owners who already “have” the feature on their current vehicle.

Safety Feature Demand –Percentage of small-car owners that “want” this feature Current Installation Rates –Percentage of small-car owners that “have” this feature
Height adjustable driver’s seat 95% 35%
Anti-lock braking system 94% 24%
Parking assist/sensor 93% 12%
Hands-free communication 93% 10%
Steering wheel mounted audio controls 92% 17%
Airbags 92% 12%
Rear window wiper 91% 21%