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MV Agusta joins hands with QJ Motor to expand sales in China

Nizam Shaikh
Written by Nizam Shaikh

Premium Italian superbike manufacturer, MV Agusta has announced that the brand will collaborate with QJ Motor, a leading Chinese two-wheeler manufacturer for the distribution of MV Agusta motorcycle in China. In the strategic partnership, QJ Motor is expected to add 21 retail dealerships within a year. QJ Motor already has an extensive commercial presence in the country and MV Agusta is likely to employ this to gain presence in the region. 

The agreement will involve the distribution of MV Agusta model through QJ Motor’s large chain of stores in the Chinese market. The brand will also provide Chinese customer’s top-notch quality of service through flagship stores. At a later stage, both the brand are also likely to engage in development on the industrial front, with a well-defined collaboration. The brand has not yet revealed what the ‘Industrial Level’ collaboration will be and is expected to be revealed in the near future. 

QJ Motor will be taking over the 7 existing stores that were launched in the earlier stage in collaboration with Fekon Co, who introduced MV Agusta to the Chinese market. In addition to the 7 existing stores, QJ Motor will add 21 more stores across the country within a period of 12 months, increasing the visibility of the MV Agusta brand in China. 

In other news, MV Agusta globally revealed the 2020 MV Agusta Brutale 800 RR SCS and started accepting reservations for the production slot at the price of EUR 100. The 2020 Brutale can be booked online using the brand’s contactless sales channels. 

The Brutale 800 RR SCS is powered by a 798cc in-line, three-cylinder liquid-cooled 4-stroke, 12-valve DOHC engine MVICS 2.0 (Motor & Vehicle Integrated Control System) fuel injection system that churns out 140 Hp of power and 87 Nm of torque matched to a cassette 6-speed gearbox coupled with a bi-directional quickshifter and S.C.S. 2.0 (Smart Clutch System) that features a Radius CX automatic clutch with hydraulic actuators.