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Morris Garages’ Certified Pre-Owned unit ‘MG Reassure’ launched in India

Nizam Shaikh
Written by Nizam Shaikh

MG Motor India has launched a new vertical today called the MG Reassure in India. The MG Reassure is focused on the pre-owned car market and boasts to offer ‘Certified Pre-Loved Cars’. MG Reassure aims to provide quick and the best residual value for MG cars to MG customers across its dealerships. 

The MG Pre-Owned vehicles to which the brand refers as “Pre-Loved” will be assessed through 160+ quality checks to ensure the leading inspection standards and the brand will be conducting all the necessary repairs before the Pre-Loved car’s resale. Part of the program is the methodical evaluation for the pricing of the used vehicles. The brand has also announced that MG Owners can also sell their MG cars without any obligation to exchange them for a new MG vehicle.

MG already offers one of the best resale values in the automotive industry with the MG Hector’s residual value topping the charts and even after a year of use, the SUVs residual value is in the range of 95-100%. The high residual value of the Hector SUV is in itself a benchmark in the industry and gives credit to the customer-oriented approach of MG as well as various industry-first initiatives to bring customer satisfaction. 

In addition to the rigorous quality checks performed by MG on the pre-loved cars customers also get 3 years and unlimited KMs Warranty, 3 Years Roadside Assistance, and 3 Free Services that boasts to be a unique and a customer-centric offering in any authorized vehicle reseller in India, assuring customers a peace of mind and reducing the break-down anxiety. 

In other news, MG Motor India recorded a 40% increase in retail sales for the month of July 2020 with 2,105 units, as compared to 1,508 units sold in July 2019. The brand launched the MG Hector Plus, a 6-seater SUV based on the MG Hector and is believed to encourage more traction in terms of sales especially during the upcoming festive season.