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MG ZS EV electric SUV bags over 2,100 bookings in 27 days

Written by Parichay Malvankar

Morris Garages is on a roll. MG Motor India started their innings in our market with the Hector 5-seater SUV in 2019, and this car has been very well accepted by the market. Now, the brand is all set to launch their 2nd product which is the ZS EV electric SUV also known as eZS in some markets, and the car has garnered impressive booking numbers even before launch.

MG Motor India has revealed that the ZS EV has bagged more than 2,100 bookings in just 27 days. This booking number is higher than the entire electric vehicle segment sales figure across India between April – December 2019. Total sale of EVs between April – December 2019 in India accounted for 563 units of Mahindra e-Verito, 669 units of the Tata Tigor EV, 292 units of the Hyundai Kona, 30 units of the Mahindra e2o all of which totals at 1,554 units. The upcoming MG ZS EV has alone grown the size of the electric car market becoming the most wanted product in the battery operated segment.

For the Indian market, the MG ZS EV comes with a 44.5 kWh battery pack which delivers 340 km of claimed driving range. The electric drivetrain produces 142.7 PS of power and 353 Nm of peak torque allowing for this 5-seater electric SUV to sprint from 0-100 kmph in 8.5 seconds. The battery pack has an IP67 rating and the battery alone has also met with the UL 2580 safety standard. The MG ZS EV will charging from 0-80% with an AC charger installed at your home in 6-8 hours. With a portable charger which can be connected to any standard plug, the ZS EV will need 16-18 hours to charge up to 80%. With the use of a DC fast charger set up at MG dealerships, the ZS EV can charge from 0-80% in 50 minutes.

Bookings for the first batch of MG ZS EV have now been closed and should commence post the budget / successful market launch of the car which is slated to happen in the coming days. Morris Garages surely knows a thing or two about how to market a product, and turn the right set of potential buyer heads.