MG Motor India adds yet another dealership showroom to its network. This latest one has come up in the city of Kannur, Kerala. This is a 3S facility. Hence, customers will get all services like sales, service and spare. Named ‘MG Kannur’, the launch comes as MG expands its retail presence across the country.
With an increasing demand for its vehicles, MG is becoming a popular brand amongst Indians. On this auspicious occasion, the dealership also extended its support to Thanal Home Kannur. They provided special chairs for the residents under the MG Sewa initiative. Launched by MG Motor, MG Sewa is a ‘community first’ program that aims at working toward the betterment of society. They promote important initiatives like girl child education, women empowerment, youth skill development, etc.
MG Aggressively Expanding Its Reach
With the inauguration of the new facility, the brand reaffirms its commitment to providing the best services to its customers. This is further supported by a wide portfolio of products as well as strong after-sales support. MG also mentioned that its products come with an assured low total cost of ownership. Furthermore, MG also claims one of the best resale values in its segment. MG Motor India currently operates 18 touchpoints in the state of Kerala. The long-term plan is to expand to 19 touchpoints in the state by 2022-end. Across the country, MG now has a total of 320 centres.
MG’s Emotional Dynamism’ Design Philosophy.
With the addition of this showroom, MG aims to create a new standard for customer service in the region. This is in line with MG’s vision for the future of automotive retail. The latest facility also builds on innovative digital tools to deliver differentiated experiences to customers. The brand-new showroom utilizes MG’s ‘Emotional Dynamism’ design philosophy. This makes use of contemporary brand elements and slick colour palettes.
On the exterior, we see the front fascia of MG’s dealerships use a unique façade grill. This signifies the confluence of the sky and the earth. On the inside, the store perfectly demonstrates the brand’s experience-first approach. With the big LED configurator wall, MG aims to captivate all 5 senses of its prospective customers through intelligent and creative elements.