Mercedes-Benz has revealed the new off-road luxury coupe concept car called the Project Maybach. The brand has announced that the new Project Maybach pays tribute to Virgil Abloh, the late American polymath artist, architect, creative director, fashion designer and philanthropist. The company also announced that Project Maybach would be showcased at the Rubell Museum to the public from December 1st – December 2nd.
Mercedes-Benz – Project Maybach Off-Road Luxury Coupe Concept
Mercedes-Benz has announced that the Off-Road Coupe Concept has been collaboratively built from scratch by Abloh along with Gorden Wagener. The new design language of the boundaries of function, style, and collaborative creativity. The car comes with a 2-seater layout and huge Gran Turismo proportions. The battery-electric off-road coupe combines large off-road wheels and unique attachments that set the car apart from other off-road concepts.
According to the brand, the key focus of both Abloh and Wagener was on the vision of future design. Thus the car conceptualises the vision of the future with a unique design. To showcase the future of electric mobility, the front hood of the show car features solar cells. This helps the audience imagine the future range of Project Maybach.
Mercedes-Benz – Project Maybach Size
The Project Maybach is nearly 20 feet long and comes with a rugged front end and a progressive roofline that ends into the rear deck. The brand has integrated the Project Maybach with an Outdoor Adventure design motif, and the car comes with unique contrasts. The brand reveals that the power of Abloh’s work is not only from the product design but also from the exploratory conversations of his work. The show car has been inspired by the thought that one could explore nature with a uniquely luxurious context, Maybach.
The brand has not yet revealed the powertrain details of the Project Maybach Concept.