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Mercedes-Benz leads Indian luxury car segment

Nizam Shaikh
Written by Nizam Shaikh

Mercedes-Benz India has announced that the company leads the luxury car market with 6,561 units sold between January to June 2019. The company claims this as satisfactory sales as 8061 units were sold between the same period in the last year.

The sales performance, according to the brand, is facing strong macro-economic challenges such as rising interest rates, rising import costs, inflationary hike, liquidity crunch all pointing towards reduced customer interest, but the brand hopes to recover sales from the third quarter onwards. 

The demand for the Long Wheelbase E-Class continues in the Indian market along with the C-Class, GLC and GLE, but the Long Wheelbase E-Class remains to be the highest selling model in H1 2019. The Mercedes-Benz India product portfolio comprises of the following cars manufactured locally Mercedes Maybach S 560, S-Class, E-Class Long Wheelbase, C-Class, CLA sedans and the GLA, GLE and the GLS luxury SUVs. In addition to this, the brand also imports fully built units (CBU) comprising the A-Class, B-Class, V-Class, CLS, E-Class Cabriolet, E-Class All-Terrain, S-Class Coupé, C-Class Cabriolet, S-Class Cabriolet and the S 600 Guard.

However, the AMG and Dream Cars segment grew the highest by 47% and exceeded the other segments in H1 2019. The Mercedes-AMG performance cars portfolio consists of the AMG CLA 45, AMG C 63 S, AMG, E 63 S, AMG S 63 Coupé, AMG S 63 Sedan, AMG GLA 45, AMG GLC 43 Coupé, AMG GLE 43 Coupé, AMG G63, AMG GT S, AMG GT R and AMG GT Roadster sports car, AMG SLC 43 and AMG C. 

Mercedes-Benz also has a widespread service network which is strongest amongst luxury cars with 94 outlets across 47 cities in the country. Recently, the brand inaugurated a new service facility in Kolhapur, Maharashtra which is spread across 52,000 Sq. Ft. and comprises of 4 service bays and 10 professionally trained staff which can serve up to 1000 cars per year.