India’s largest luxury carmaker Mercedes-Benz India has announced its price hike. This upward revision in the price of its entire model range is effective 1st January 2023. The imminent price correction would see a price hike in the range of up to 5 per cent, across the entire portfolio. Mercedes mentioned that a constant increase in input costs and logistics costs has been exerting significant pressure on the overall operational costs of the company. Hence, this development prompted Mercedes-Benz to update its model range’s ex-showroom price. Thus enabling a sustainable and profitable business.
Mercedes-Benz’s Story In India
Mercedes-Benz is one of the most sold luxury car makers in the country. It has been creating benchmarks in the luxury automotive industry in India, introducing world-class products and technologies for its customers. But, to run a sustainable and profitable business a price correction was necessitated to offset the rising inflationary cost pressures, as mentioned by Mercedes-Benz.
They have been absorbing the majority of the increase. But now they have no option but to pass on some portion of the cost hike to the customers. The price correction will ensure Mercede’s premium price positioning. Thus continuing to offer best-in-class ownership experiences associated with the Mercedes-Benz brand.
New Managing Director And CEO Of Mercedes-Benz
Santosh Iyer is all set to take over as the managing director and CEO of Mercedes-Benz India from January 1. He recently outlined how he sees the future aspirations of the company. One key takeaway was his stand on diesel engines. With most of the major automakers parting their way away from diesel, Mercedes Benz has no such plans. As of now, all Mercedes-Benz diesel meet Euro 6 norms in Europe, and they are in fact all ready to conform to Euro 7 regulations as well. Thus with more stringent norms coming in, the company is pretty confident in its technology.
Also Read: Mercedes-Benz EQB 300 4MATIC is launched at INR 74.5 Lakh.
