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Mercedes-Benz India to Hike prices by 2% on select models, W.E.F. October 2020

Nizam Shaikh
Written by Nizam Shaikh

Mercedes-Benz India has announced that the brand will be revising the price list on select Mercedes-Benz models in the Indian market. The brand has confirmed that the upward price revision will be by around 2% depending on the model range, and will come in effect from the first week of October 2020. 

According to Mercedes-Benz India, a combination of factors have led the brand to correct the prices on the select model ranges. The brand also further affirmed that the weakening of the Indian currency in contrast to the Euro, since the past six to seven months, combined with an increase in input costs, have been exerting significant pressure on the overall operations, leading to the increase in price. 

Additionally, Mercedes-Benz has also been introducing new technologies and features like ‘Mercedes Me connect’ across its product portfolio. To offset these costs and other economical factors has led to the price revisions on select model ranges, to drive a sustainable business model. The company also maintained that as a customer-centric brand, it will be absorbing a large part of the impact, but passing on a portion of it up to a moderate 2%, varying across the select model range, seems imminent. 

Mercedes-Benz has also announced specially designed financial programmes like Wish Box 2.0 and a host of other packages under the latest campaign from Mercedes-Benz, ‘Unlock with Mercedes-Benz’. ‘Unlock with Mercedes-Benz’ offers customized financial solutions with easy EMI and comprehensive cost of ownership. 

Under the initiative – the Mercedes-Benz C-Class can be acquired with EMI starting INR 39,999 @ 7.99% rate of interest and complimentary first-year insurance. Similarly, the E-Class can be acquired at EMI starting INR 49,999 and the GLC with EMI starting INR 44,444. 

Mercedes-Benz India also offers highly affordable service packages and Extended Warranty Programmes, under the STAR CARE programme. The Star Care programme offers repairs up to 3 years of being free of cost and without any mileage limitations, easing up the ownership experience.