Mercedes-Benz has announced that the brand in India sold 4857 units between January-June 2021. Compared to the same period last year, the brand pegged 65% growth. According to Mercedes-Benz India, the retail sales in June 2021 signify vital signs of recovery. The brand credits the recovery to the gradual unlocking of markets. The company also believes that customer sentiments influenced by factors like new product portfolio and the upward trend in economic activities are the reasons for the recovery.
Mercedes-Benz Increases Production
The brand has also announced that the production of Mercedes-Benz cars in India have been ramped up. Mercedes-Benz ramped up output from July to meet the current demand. The gradual increase in production levels is also in line with Mercedes-Benz employees’ health and safety protocols. Furthermore, the brand also reveals that the company is taking all the protective measures against COVID-19. Mercedes-Benz employees and associates are also following all the mandated guidelines, told the brand.
Mercedes-Benz Production in India
Mercedes-Benz has a state-of-the-art production facility in Chakan near Pune, spread over 100 acres of land. In June 2015, Mercedes-Benz commenced production on the expanded production facility located in the same premises. The company’s production facility carries an investment of over INR 2600 crores. The brand claims to have the largest network amongst any luxury carmaker in India.
Mercedes-Benz India Portfolio
In India, Mercedes-Benz locally manufactures the A-Class Limousine, C-Class, and E-Class Long Wheelbase sedans. The SUV portfolio consists of the GLA, GLC, GLC Coupé, GLE G350d long-wheelbase. The luxury segment includes the S-Class, GLS and the Mercedes Maybach S 560. The brand also manufactures the AMG GLC 43 4MATIC Coupe, the AMG A 35 4MATIC saloon and the AMG GLA 35 4M SUV.
Mercedes-Benz also imports the C-Class Cabriolet, CLS, EQC, V-Class, the G 350d and the AMG range via the CBU (Completely Built-Up) route. The entire Mercedes-Benz portfolio in India now also boasts of having ‘connected car’ technology. The new Mercedes-Benz cars with Mercedes me connect (Mmc) also feature Over the Air (OTA) to all India customers.