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Mercedes-Benz India delivers 1,000+ cars via ‘Retail of the Future’

Written by Akhil Dalvi

German luxury car manufacturer Mercedes-Benz has announced that it has delivered 1000+ cars via its ‘Retail of the Future.’ Mercedes-Benz India announced the ‘Retail of the Future’ business model in June 2021 and eventually launched it in October 2021. Thanks to this business model, the automaker’s franchise partners have witnessed better customer experience and faster turn-around-time sales in India.

MD and CEO of Mercedes-Benz India, Martin Schwenk, along with MD and CEO of Silver Arrows, personally delivered the 1000th car. New Delhi-resident Mr Rishi Nayyar received the 1000th Mercedes-Benz, which was an A-Class Limousine. According to Mercedes-Benz India, the ROTF platform has validated its vision of providing customer excellence after delivering 1000 cars.

Price Protection Initiative 

Adding to its customer-friendly credentials, Mercedes-Benz India has announced that it will provide price protection to customers after booking their cars. Customers can avail of the price protection initiative until 31st December 2021 upon booking the A-Class, GLA, and E-Class. Mercedes-Benz has ensured to extend the price protection to customers who have booked the GLE 400 and GLE 400d SUVs.

Mercedes-Benz has continued introducing next-gen models to enrich and expand its existing portfolio with new technologies. To offset the costs of specific product enhancements, Mercedes has decided to revise the ex-showroom prices of select models. Mercedes-Benz India will implement the 2% increased price revision starting from 1st January 2022.

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In October 2021, Mercedes-Benz displayed a 99% growth in terms of sales performance in Q3 2021 after delivering 4101 units. To solidify its strong sales performance even further, Mercedes-Benz registered a total of 8958 units between January-September 2021. The automaker has successfully managed to display a V-Shaped Recovery graph after the slump in Q2 sales due to the pandemic.

Mercedes-Benz India has stated that the incremental rise in sales is due to various factors, including a favourable market. These factors include returning economic activities after vaccination to create a stable economy. The brand has also surpassed its overall 2020 sales figures in the first nine months of 2021. The festive season during November 2021 has also been a major factor in the increase in sales numbers.

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